We create brand activation that drives engagement and awareness
Many popular brands are using activation to build popularity and give the consumer an experience that will make them feel connected to the company. Consumer brand activation are a very crucial part of building a positive perception of a brand.
With our experience in only marketing strategy and partnership with ModelsVillage, we are able to create engagement for any brand or product through samplings, in-store retail marketing, sponsorships, and experiential events.
This also encompasses the brand figuring out a few core features that will distinguish them amongst their competition and positioning that will uncover assets that will highlight long term benefits to the company. Brands must find a way to reach potential customers that can shift perceptions and create a real emotional engagement.
More engaged customers mean higher customer retention, increased loyalty and customer lifetime value, and result to greater sales and revenue.
Every single brand activation brainstorming session should start with the question, “Why?” Strategically, it is vitally important that at the heart of your idea is something that will make people want to engage – something that will make your target audience care about what you are doing. Once you have solved the “why”, then you can move onto the “how?”
We create custom solutions to engage your customer and win their loyalty towards your brand/product– Although most activation may occur in the real world, we generate and share content on all your social channels, paid media, and make use other digital platforms available.